Hypothetical Case:

Design a hashtag for a standard-sized bottle of red wine (0.75 liters) for a small family winery located on the family estate called “Son Rata” in Montuïri.

The wine is made with the Syrah grape variety. More information here.

It will be an affordably priced wine but one that aims to differentiate itself from the rest by offering a bold and modern image.

Hashtag Size: 7 x 8 cm

Text to include according to client requirements:

• Vins Can Poeto
• Lunar filtered
• Year ****
• Montuïri

I wanted to take literal boldness and transgress by making the labeling something that incites you to interact with the bottle itself, something completely unique and extreme. The style features vibrant red (action, blood, fury…), black, and white. The aesthetic is based on the trash-polka tattoo style.