Hypothetical Case:

Design a hashtag for a standard-sized bottle of red wine (0.75 liters) for a small family winery located on the family estate called “Son Rata” in Montuïri.

The wine is made with the Syrah grape variety. More information here.

It will be an affordably priced wine but one that aims to differentiate itself from the rest by offering a bold and modern image.

Hashtag Size: 7 x 8 cm

Text to include according to client requirements:

• Vins Can Poeto
• Lunar filtered
• Year ****
• Montuïri

In this work, I attempted to transgress with perspective and irony (in reference to the great artist Magritte) by deciding to place within a wine bottle another bottle of an excessively large size that is not a wine bottle. As a small detail, we have a representation of Magritte himself looking at the bottle (which helps to give the effect that the bottle is giant). The back label is simple to be able to include all necessary production details required by law.