Hypothetical Case:

Design a hashtag for a standard-sized bottle of red wine (0.75 liters) for a small family winery located on the family estate called “Son Rata” in Montuïri.

The wine is made with the Syrah grape variety. More information here.

It will be an affordably priced wine, but one that aims to differentiate itself from the rest by offering a bold and modern image.

Hashtag size: 7 x 8 cm

Text to include according to client requirements:

• Vinos Can Poeto
• Moon-filtered
• Year ________
• Montuïri

In this design, elegance and total modernity were chosen, based on modern science fiction. Transgressiveness is given by the difficulty of reading the content of the label. The intention is to catch the attention of the user who sees the bottle in passing and wonders, “what will be written here?“. It is expected that the user will approach the bottle and actively search, causing a real impact that motivates the consideration of purchase or, at the very least, remembers the brand.