Touch the Clouds
Briefing for Affiliate Marketing Campaign
Client:
- Dating Website like Meetic (Affiliates)
Campaign Objective:
- Acquire new clients through Google Display
Campaign Details:
- Choose at least 5 different sizes sensibly and coherently.
- Choose one of the services from the list of affiliate programs on Taboola.
- Chosen Service: Match
Campaign Angles:
- Single men and/or women
- Married men and/or women
- Bisexuals
- Homosexuals
- Chosen Angle: Message of romance and serious relationships.
Target Audience:
- Individuals interested in finding serious and long-lasting relationships.
Creative Style:
- Aesthetic: Simple yet intimate, using sunset orange colors for buttons with gradients and rounded corners.
- Message: Convey romance and serious relationships, supported by the Match brand.
- Call-to-Action: Punchy to encourage clicks.
Additional Notes:
- Ensure coherence between the banner sizes and the selected campaign angles.
- Prioritize the inclusion of visual elements reflecting romance and closeness.
