This Can Bee You

Briefing for Affiliate Marketing Campaign


Client:

  • Dating Website like Meetic (Affiliates)

Campaign Objective:

  • Acquire new clients through Google Display

Campaign Details:

Advertising Platform: Google Display
  • Choose at least 5 different sizes sensibly and coherently.
Dating Service to Promote:
  • Choose one of the services from the list of affiliate programs on Taboola.
  • Chosen Service: XXXDating
Campaign Angles:
  • Single men and/or women
  • Married men and/or women
  • Bisexuals
  • Homosexuals
  • Chosen Angle: Young adult men interested in casual sexual relationships.
Target Audience:
  • Individuals interested in meeting people internationally.

Creative Style:

  • Aesthetic: Serious yet friendly.
  • Buttons: Use gradients and warm colors to maximize clicks.

Additional Notes:

  • Ensure coherence between the banner sizes and the selected campaign angles.
  • Prioritize the inclusion of visual elements reflecting diversity and inclusivity.
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